Branding

 

Balade is a startup carpooling company seeking a fresh and vibrant brand identity. Balade brings Journey seekers or daily commuters together into one platform. The target audience for this application is to attract consumers who want to save money while commuting with others. A location-based app that makes sharing an on-demand ride with people traveling along the same journey. For riders, Balade is a convenient, inexpensive service connecting you with local commuters to make your trip easier. For drivers, Balade is an affordable service connecting you with local commuters to make your travel cheaper.

 

Demographic | Young adults who are always on the go. 

 

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